top of page

Fashion Business 101

$1099 | 12 weeks

294532377_793986851775848_9129526387644616780_n.jpg

Fashion business 101 is a class written for aspiring designers or business owners who are interested in learning the in-and-outs of what is required to start and operate a fashion brand.
 

This is a course that’s sets out to educate the student as to how to manage as many aspects as possible of running a fashion business as either a wholesale brand or a direct to consumer enterprise.

Curriculum

  1. Introduction to the fashion industry

  2. Industry segments their operations and where do you fit

  3. Fashion Brand types and which do you want to operate

    • A FOR PROFIT business or a FOR VALUE business

    • Are you a wholesale to stores business or a direct-to-consumer business?

  4. Fashion business Models and strategies

    • Direct to consumer – E-commerce

    • Direct to consumer – Physical Retail and Alternate Sales

    • Wholesaling to Stores – The essential components, line sheets, look books, sales pitches

    • Seasonal Collections – vs Drops and Product Releases

    • See now, Buy now

  5. Writing a BUSINESS PLAN for a FASHION COMPANY

  6. BUILDING AN AESTHETIC UNIVERSE FOR YOUR BRAND

    • Color stories, shapes and the pillars upon which the brand is built

    • Collaborations and creative codes

    • Beyond the clothes

  7. Types of Business structures – Sole proprietors, Corporations and LLC

    • Which one you should want and why

    • Going about setting up a legal structure

  8. LEAN MANUFACTURING AND ITS PRINCIPLES

    • What is lean manufacturing and why it’s important

    • Implementing lean into your organization

    • Examples of lean principles and companies in Fashion

  9. Producing a Collection – PART 1

    • Designing the collection, sourcing fabrics and supplies

    • Costing a garment and how to price your work

    • Dealing with pattern makers, seamstresses, factories for samples and production

  10. Producing a collection – part 2

    • Pricing for wholesale and retail

    • creating Look books, line sheets and other selling materials

  11. SELLING YOUR COLLECTION

    • THE customer is your Boss

    • Who is my customer Where do I find them and how do I keep them engaged?

    • Showrooms, trade shows and market weeks and why they are relevant

    • Local markets vs international markets

    • LET store buyers EARN your trust –

      • sales agreements, consignments, net 30, 60, 90 terms

    • IMPORTANT Organization and trade publications you should follow/ subscribe to

bottom of page