Fashion Business 101
$1099 | 12 weeks
Fashion business 101 is a class written for aspiring designers or business owners who are interested in learning the in-and-outs of what is required to start and operate a fashion brand.
This is a course that’s sets out to educate the student as to how to manage as many aspects as possible of running a fashion business as either a wholesale brand or a direct to consumer enterprise.
Curriculum
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Introduction to the fashion industry
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Industry segments their operations and where do you fit
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Fashion Brand types and which do you want to operate
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A FOR PROFIT business or a FOR VALUE business
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Are you a wholesale to stores business or a direct-to-consumer business?
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Fashion business Models and strategies
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Direct to consumer – E-commerce
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Direct to consumer – Physical Retail and Alternate Sales
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Wholesaling to Stores – The essential components, line sheets, look books, sales pitches
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Seasonal Collections – vs Drops and Product Releases
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See now, Buy now
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Writing a BUSINESS PLAN for a FASHION COMPANY
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BUILDING AN AESTHETIC UNIVERSE FOR YOUR BRAND
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Color stories, shapes and the pillars upon which the brand is built
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Collaborations and creative codes
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Beyond the clothes
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Types of Business structures – Sole proprietors, Corporations and LLC
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Which one you should want and why
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Going about setting up a legal structure
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LEAN MANUFACTURING AND ITS PRINCIPLES
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What is lean manufacturing and why it’s important
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Implementing lean into your organization
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Examples of lean principles and companies in Fashion
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Producing a Collection – PART 1
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Designing the collection, sourcing fabrics and supplies
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Costing a garment and how to price your work
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Dealing with pattern makers, seamstresses, factories for samples and production
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Producing a collection – part 2
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Pricing for wholesale and retail
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creating Look books, line sheets and other selling materials
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SELLING YOUR COLLECTION
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THE customer is your Boss
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Who is my customer Where do I find them and how do I keep them engaged?
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Showrooms, trade shows and market weeks and why they are relevant
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Local markets vs international markets
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LET store buyers EARN your trust –
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sales agreements, consignments, net 30, 60, 90 terms
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IMPORTANT Organization and trade publications you should follow/ subscribe to
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